Vendors say cheaper imports can save Christmas sales

Jamaicans are gearing up for what could be one of the most expensive Yuletide seasons in recent times as market prices soar in the aftermath of Hurricane Melissa.

While the streets of downtown Kingston and Coronation Market are busy, buyers hit a snag when the prices for essential food items are disclosed. There has been a sharp increase in key produce such as sweet peppers costing $1,400 per pound, while tomatoes and carrots are being sold for $400 a pound.

Michelle, who has been vending in Coronation Market for more than two decades, said that Scotch bonnet pepper, which is essential in many Jamaican recipes, is scarce.

"Pepper a go sky high, is someone carry it from Portland come give me and a just four pounds me get. Me happy you see," she said. However, she said that she is unable to sell it by the pound because of the scarcity. Instead she sells "six in the bag for $300 and, you know, one time you get that for $50".

However, all hope is not lost. According to several market vendors, even though Melissa is playing the role of the Grinch in trying to spoil Christmas, the season can still be saved with a reduced cost of imported goods.

"The foreign things them a gwaan but wi just need them a little cheaper. The tomato them a come in and them really, really pretty. You have foreign cabbage, dem pretty and cheaper than the local one. If we can get it cheaper to sell, it cheaper it will work out," Michelle said.

However, one customer who was listening in on the conversation told THE WEEKEND STAR that "not even that can save Christmas". Another vendor doubled down on Michelle's views, but stressed the importance of urgent action.

"A it them buy a the supermarket, all those who come to the market can't tell the difference. So, if them lower the taxes, that can save wi and dem affi do that now!"

Even with some expressing doubts, Michelle was adamant "dis a Jamaica something must and will always be pon that dinner table".